Introduction

The Tanning Shop is the most recognised specialist tanning provider within the UK and Ireland, with 20 years of experience. Currently the company has 77 established salons which consist of 31 company stores and 46 franchise salons.

To maintain our philosophy of professional and responsible tanning we have invested in the latest technology and embarked on a company re-brand. This has ultimately strengthened our position within the beauty industry which maintains a multi- million pound platform. The Tanning Shop encourages the prospect of new franchisees that recognise the potential of this market and what the revised Tanning Shop business model has to offer. This ultimately differentiates the company from competitors within our sector. The Tanning Shop is the only dedicated tanning provider with a national presence.

To highlight the success of the repositioning of the business we can report that sales revenue has grown by 20% on a year to date basis 2010. Our customers have also voted with their feet and new customer registrations are up year to date.

Support Package

As a franchise with the Tanning Shop you will have access to a complete support package.

We will support you whenever necessary to make your business a success!

Training

• Intensive classroom programme for you and your staff including module training in product knowledge, merchandising and selling techniques.
• A complete operations manual provides a guide to running your own shop.
• The opportunity to shadow one of our existing stores.
• Complete literature about the benefits and selling tips for your products.
• Our own support helpline to provide product information and guidance on promotions.

Field Support

• The Tanning Shop's team of Business Development Managers have first-hand experience of r running and operating successful shops. Each new franchise will be provided with a dedicated Business Development Manager whom they can call upon at any time.

Marketing
Benefit from a National Marketing Campaign to drive footfall into your salon.

• A detailed step-by-step dedicated Marketing Manual providing guidance on creating and running a successful marketing strategy on a local level.
• Direct contact with our experienced Marketing team.
• Direct contact to our PR team, who are briefed with raising awareness on both a national and local level.

Maintenance

• Our fully trained engineers are available on call.
• Telephone support and guidance on running and maintaining your equipment.
• Scheduled lamp and valet service to ensure peak performance of all your equipment.

Accounts

• Template Account sheets to help you monitor the progress of your business.
• Guidance on cash flow management.
• Financial planning advice.

IT Support

• Guidance on setting up your shop operational systems.
• Full training and materials on running your operational systems.
• A position for your salon on The Tanning Shop website.

Human Resources:

• Template contracts for your staff.
• Advice on recruitment methods.
• Template recruitment adverts.
• 'Staff required' listing on our website.

We Are Not Just Sunbeds

As part of our repositioning strategy we have implemented the most advanced tanning units in the world including:

Mystic Tan HD - The revolutionary Mystic HD is a private, self contained system that employs a patented revolutionary spray on process that users sweeping side to side airbrush motion and magne tan technology to apply uniform amounts of mystic tan tanning myst to the entire body in just seconds, 4 levels of tanning solution are available also for a personalised tanning result.

The Affinity - Great tanning results without risk. The Affinity takes an analysis of your skin using the IQ sensor. This allows the system to vary the UV output of the machine according to your skin type to ensure no over-exposure and fantastic results.

The Sun Angel - The best tanning results with no risk of burning or over-exposure! The sun angel does what the Affinity does except twice as well. The Sun Angel is the only sun bed in the world to not just vary UV output according to skin analysis; it actually blends the UVA and UVB according to how best your skin tans. The result? Perfect, natural, long lasting tanning results like never before.

Testimonials

"I chose The Tanning Shop as a franchise as it is not only the market leader but also has a remarkable reputation. Since opening my salon in June 2004, my life has totally changed; my stress levels decreased considerably, I feel more motivated, positive and I have a better attitude towards everyday problems. I enjoy being an employer, looking after my own salon and staff. It is great satisfaction to generate employment in my local community. Every compliment I receive for outstanding customer service brings a great smile to my face."
Fernando Pellizer - The Tanning Shop, Clapham

"It has been a privilege to work with the Tanning Shop for the past six years. As a franchise owner, this has been a fantastic opportunity for me, and a really strong brand to work with."

"My experience with Tanning Shop has always been a very positive experience; head office and the staff are both helpful and supportive. I do believe that the company and brand are moving in the right direction, and am confident with our great customer service and support we can achieve a lot more."
James Hais - The Tanning Shop, Paddington