A business as a regional Associate Publisher with The Wedding Guide offers:

Established and Successful Business Model with Experienced Support

The Wedding Guide operates by region throughout the UK to provide a marketing platform for wedding specialist businesses and Brides to Be to meet. Now established in the UK over 20 years, the business model includes a partnership of:

• producing and distributing a printed regional wedding planning directory
  • As a printed publication, The Wedding Guide book is probably the most widely distributed regional wedding planning directory in the country
  • The Wedding Guide is read by as many as 80% of prospective brides in active regions
• populating and promoting a regional wedding website
  • The network of regional websites attracts over 60,000 visitors every month
  • Local area websites have an effective online management system for local administration

As a result of our relationships with local and regional wedding suppliers, our recommendations form the backbone of The Wedding Guide's support to help Brides to Be find just what they need to make their wedding day arrangements.

Both our proven marketing tools and more recently developed online facilities make The Wedding Guide invaluable to all types of wedding business and wedding exhibition organisers.

When you buy into The Wedding Guide, you purchase your own regional business, whose freehold title is your own, and is not governed by a license for a limited period. This means that if and when you wish to leave your successful business you will be able to put it up for sale yourself and keep most of the money which it fetches. Part of the contractual agreement includes support and training over an extended period for your new business, provided by established Wedding Guide Associates. Annual seminars provide a platform to share best practice and develop new marketing strategies so that The Wedding Guide Associate can provides the best possible wedding directory for brides and maintain our position as the number 1 route to market for wedding businesses.

Attractive Earnings Potential

Net earnings within established franchise areas are known to exceed £50k per annum; our Essex franchise owner has shown a net profit of £96,000 for the year ending January 2009. As for any new business, the first year or two demand hard work to lay foundations for a successful future. However, you can expect to have repaid your initial franchise investment of £17,500 within 2 years, and The Wedding Guide Ltd provides a working model for business growth and development over a three year period, based on actual figures supplied from existing successful businesses.

Challenge, Interest and Variety

Running a Wedding Guide business requires good communication skills, and stamina in a competitive but rewarding market place. You will be dealing with two main sets of 'clients' - the wedding businesses (from national brand names to new startups) and Brides to Be, who need the services of those specialists.

You will probably be web and computer literate, and although there is no need to be a designer. Printing processes are serviced by The Wedding Guide Ltd - your task as Associate Publisher is to provide the advertising entries for your area book and to establish and maintain a distribution network for the books through a network of wedding dress specialists, wedding fairs and county Register Offices. Wedding Guide Associates expect to learn new skills on the job and to respond positively to competitive challenge - and to have fun doing so! Most of our associates operate from home and a separate office is not necessary.

It is up to you to decide your own working hours, but we encourage a full time commitment to achieve the most successful results.

Areas Currently Available

West Midlands
Hampshire and Dorset
Bristol, Gloucester and Wiltshire
South-West London, Surrey and West Sussex
South Somerset, Devon and Cornwall
North East England, Resale as going concern
Wales
Scotland

Resale/Re-negotiation

The Wedding Guide franchise is unusual but not unique in that it does not have set term contracts before terms are re-negotiated.

There is a minimum performance clause and the franchise owner is required to put their area up for resale if this is not met; they does not lose their investment.

However assuming minimum standards are achieved, and they are in nearly every case, then when the franchise owner wishes to leave, or retire, the business is put up for sale as a going concern and the franchise owner takes the sale proceeds, less a training retainer for the new incumbent, which is payable to Wedding Guide.

Thus recently one of our franchise owners earned a good living for six years and then turned his investment into a sum of £195,000 by selling his franchise on.

This is not a bad situation to earn a living for six years and, at the same time, increase your investment ten fold.