Trend And Granite Transformations Put On Combined Face At KBB
The international Trend Group will showcase its two global brands on a joint stand at the KBB exhibition: the Granite Transformations kitchen and bathrooms makeover franchise and the gorgeous Trend collection of Italian-influenced glass mosaic and agglomerate finishes.
The newly revamped, combined display will draw show visitors’ attention to the Granite Transformations’ in-store franchise package for existing kitchen and bathroom businesses; while the Trend half of the stand will highlight some of its latest designer mosaic tiles, Liberty, Metropolis and the dual-surface Best designs. The group’s innovative Trend2Go clip-together hard flooring system will coordinate both brand displays, with a dramatic, diamond-polished black agglomerate finish.
The Granite Transformations home renovations franchise continues to grow across four continents and, in the face of difficult high street trading conditions in 2013, the UK showroom network increased sales by 9% and in the final month grew year-on-year by 16%.
The brand’s stellar product is its distinctive ‘top that fits on top’ work surface materials, which install neatly and easily over existing worktops and tiled surfaces. Offered to consumers as a fully installed and warrantied home makeover at an affordable price, the Granite Transformations replacement worktop concept is available to would-be investors as part of a complete franchise package, including technical training, national marketing support and a highly sophisticated, new business leads system for franchise owners.
Recognising the wealth of technical skills and market knowledge amongst KBB owners, combined with an industry need for profitable new revenue streams, Granite Transformations recently developed its Existing Retailer franchise model, enabling retailers to gain a foothold in the thriving kitchen and bathroom makeover sector with a proven brand and established installation concept. Offered against an affordable franchise fee of £17,500, this business model calls for an in-store display and training to brand standards, in exchange for exclusive Granite Transformations marketing and installation rights within a clearly-defined territory.
The group’s upscale interior finishes design, manufacturing and distribution operation, Trend, is focused around authentic Italian craftsmanship and styling, combined with the use of modern, resource-efficient production techniques to enhance product quality and constrain costs. Aimed at architects, interior designers, kitchen and bathroom stylists, and specifiers, the Trend collection of glass mosaic tiles and solid agglomerate finishes breaks new ground for colours, textures, material and exclusive designer ranges, which are at home in celebrity apartments, luxury hotels, classy retail outlets, office interiors and discerning customers’ properties.
Two of its newest designer mosaic ranges are shown at the KBB exhibition, Trend Liberty and Trend Metropolis, both noted for their luxurious colourways, irregular tile shapes and textures, and comparative ease of installation, employing the innovative Trend Plus polyurethane mesh technology. Also showcased is the Best artistic collection created by designer Veronica Tommasin, which features hand-cut tesserae and waterjet-cut agglomerate panels, with classical, monochrome floral and graphic decorations.
Executives from Trend GB and Granite Transformations UK will be on hand at the exhibition, to answer visitors’ questions about both brand propositions and demonstrate materials, finishes, colours and installation techniques from across the combined range.