Jane & Adrian Wilkinson - Trophy Pet Foods Doncaster
Jane and Adrian Wilkinson are franchisees for Trophy Doncaster, supported by Annie, Charlie and Daisy their Otterhounds. Jane has a full-time job as a Credit Manager but supports Adrian with Trophy most weekends.
We work supporting and providing advice with dog traineners to meet new customers. We came to Trophy, simply because our English Springer, at the time, had developed wet eczema. She had just been re-homed with us from Dogs Trust Leeds. After talking to Sue Reid on the telephone we tried Molly on Trophy Premium Maintenance. Within a few weeks her condition had much improved and the eczema never returned. At the same time Adrian was looking for a change in careers. We took the plunge with Trophy and haven’t looked back since.
Adrian came to Trophy from a General Manager position in the glass industry. When we both came to start Trophy Doncaster neither of us had any selling experience. That is something that isn’t required. The product almost sells its self. Compared with other products on the market Trophy has to be one of the best. What does help is a love of animals and meeting people and being able to chat to them.
Adrian does the deliveries and promotes the business. It certainly helps having rare breed hounds. People stop and chat.
We are always on hand to answer any customer questions about their pets. We make ourselves available both on week days and at weekends. To us, this is not just a business; it’s a way of life. The rewards come from how much you put in. After almost five years we have 350 returning customers. Some of these have become very good friends. In December 2011 we attended our first Trophy wedding and have been to two more since.
We took the decision very early that we would concentrate our sales and marketing on the Premium and Holistic Range. This has worked well as these customers tend to remain loyal and enjoy the benefits of the service we provide.
If you would like details of how we do things we would gladly help. We only have one regret - that is we should have done it sooner! We couldn’t be more pleased with our decision.