About Trophy Pet Foods Franchise
Trophy Pet Foods franchise is a pet food delivery service. Established in 1990, Trophy Pet Foods has maintained its position as a market leader and is a home-based mobile franchise business opportunity. Trophy Pet Foods is a full member of the British Franchise Association. In 2015 we celebrate 25 years of a great British franchise and 21 years of great British pet food.
Trophy Pet Foods has been established since the early 1990s, the first mobile pet food franchise in the UK. Since its conception, the company has been the market leader in its field and now has an exceptional team of franchisees. A nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.
Convenience, quality, British is what defines Trophy Pet Foods. From our quality, British made pet foods, free home delivery service, free samples, competitive pricing, free nutritional advice from the experts, to your friendly customer service. All combine to provide a winning combination.
Here at Trophy we realise just how important and what a big decision it is to enter into a new venture and start a new business, but this is where franchising comes in. We have the correct skills, experience and know-how necessary to make your new Trophy business succeed. We are here to train, support and guide you along the way. Our tried and tested formula combined with our superb launch programme and support package are designed to ensure every new franchisee can grow and develop an exceptional local pet food business. There is, immediately, the strength of a large organisation behind you – a proven system.
The Trophy Pet Food Franchise
- Flexible working hours, working from home to suit both you and your customers
- Exclusive Area
- Unique British brand, manufactured at our own plant
- Sustainable Margins
- Expert training which not only gives our franchisees Trophy Nutritional Advisor status but also the knowledge and know-how to talk passionately and confidently to customers
- Positive cash flow
- Low food miles, sustainable sourced ingredients and in supporting a local independent business, selling British pet foods you can even help reduce your customers’ carbon footprint. That's The Trophy Local Advantage!
- A proven system
- Huge job satisfaction
The Trophy Products
The Trophy pet foods are made from only the best available ingredients and to the highest of standards. In a thriving pet food market, it is vital that our pet foods, products and services are of the highest calibre, while remaining competitively priced. Trophy has been in business for more than 20 years and this background, knowledge, knowhow and research, coupled with working with our established Trophy franchisees has resulted in the unique brand and range of Trophy Pet Foods we see today.
Manufacturing our own foods at our own pet food plant allows our franchisees to have confidence in what is a quality British premium product that will ensure customer satisfaction and retention. Working with our qualified pet nutritionist our foods have modern, advanced formulas.
Our range is extensive and includes complete nutritionally balanced foods for all pets. Spread over four ranges (Premium, Holistic, Lifestyle and Standard) with 23 exclusive dog foods, three distinctive cat foods and a holistic tinned dog food range; our foods allow you to offer your customers a range of pricing structures, personal choice, specialist foods and value for money.
From puppies to mature dogs, active to weight loss, gluten free, hypo-allergenic, working dog diets, skin and coat management, allergies, food intolerances to digestive issues – we have a food that will suit. We also do food for the ‘normal’ pet dog, complete care cat foods, a wild bird seed range, chicken foods (as part of our expanding countryside range) as well as a small mammal range.
We stock a complete, evolving range of pet accessories, treats, pet care items, feeding utensils, grooming and hygiene products. This enables you to offer a one stop shopping concept. We really do cater for everything the British pet owner requires.
The range is sold to the pet owning householder, the pet trade and other outlets within a defined area. This area will contain more than 100,000 households with around 60,000 pets, so the market potential is enormous.
Customer service is a priority with free nutritional advice, free home delivery, one-stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy franchise to promote to their customers. Plus microchipping, free dog weighing and healthcare items, treats and accessories to ensure good add-on sales. Trophy works closely with each new franchisee to establish a large customer base within the first few months. With a 'try before you buy' policy, experienced franchisees can expect a 50-60% take up rate and a high customer retention rate. Price, service, product choice, free home delivery, free nutritional advice etc are all relevant factors for your customers switching to The Complete Trophy Pet Care Service. Once a customer is a Trophy customer, they remain very loyal, with established Trophy franchisees reporting up to a 90% retention rate.
A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badge, promotional literature, leaflets, and advertising; samples, food bags, Starter packs and show equipment.
Your vehicle will also be kitted out with our own display module to create a mobile pet shop. Trophy Pet Foods can offer all the essential elements to launch, develop and grow a professional mobile pet food franchise.
The Trophy Pet Foods Franchise
The Trophy Pet Foods Franchise Package includes:
- 10-day comprehensive training programme
- exclusive territory, large enough to grow and expand
- local advertising and marketing
- starter packs of stationery and tools
- accounts software
- initial starter stock
- Trophy van livery and display module
- corporate identity
- Trophy show equipment
- all promotional literature
- effective launch programme and PR campaign
- comprehensive operating manuals
- dog weighing scales and trade scales
- full back-up and ongoing support
- licensing rights
- Franchise Support Manager
- brand building and proven system
The Trophy Pet Foods franchise investment fee is £13,995 + VAT and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and working capital.
Training And Support
The first four days training (spread over a week here at our offices in Oxfordshire) kick start the business. Followed by four days of in-field training in your area with your Franchise Support Manager (FSM). This is then followed by a one-day work shop, after approximately three months of trading, to review and discuss your new business, consolidate and plan for the future. Also included is a further one-day of show/event training by an established Trophy franchisee, to guide you through your first show or event.
You are never alone when you form a partnership with Trophy Pet Foods, starting with a smooth and effective launch programme. We are also with you every step of the way, after all your success is our success! One of the many benefits of running your own business in conjunction with Trophy is the level of support we can provide for you. Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local and national advertising, help with growing the customer base, seminars, a franchisee council, motivational support and, of course, the FSMs. Plus seasonal newsletters for all your customers, brand building programmes, the main Trophy website and social media. Linked to the Trophy website, you will have your own pages for an individual message to your customers. Plus the Famous Annual Conference, a customer referral scheme and show/event support. Over two decades, the Trophy head office Team have developed and perfected an excellent launch programme followed by some of the best support around.
Who's Ideal For Us?
Here at Trophy we don’t do the hard sell approach, sales experience can help, but we can train you in this, if you don’t have this skill currently. You simply need to be focused, motivated to run your own business and prepared to work hard, putting in some long hours until you are established. Communication skills will also offer you success. This will be your very own local based business, with great flexibility, long-term rewards and job satisfaction.
Our current franchisees come from a variety of backgrounds, we have ex-farmers, miners, bank managers, vet practice managers, plus teachers, factory shift workers and print managers, they are all now successful Trophy franchisees! Anyone can apply to become one of our new Trophy franchisees.
With the immediate strength of a large organisation behind you, our proven support and launch system and the support of our current franchisees you will never be without the knowledge you will need. We are market leaders in pet food home delivery and the original and largest mobile pet food franchise in the UK. Trophy Pet Foods is a full members of the British Franchise Association, The Pet Food Manufacturers’ Association and is approved by the Ethical Company. We are proud to manufacture our food at our own plant in Northamptonshire and are passionate about our vision - we have always believed that quality nutrition is key. We know that a local Trophy Nutritional Advisor/franchisee is the best person to give friendly, expert nutritional advice. Whether the pet is overweight, young or mature, healthy, has an allergy or food intolerances, Trophy are here to help.
For More Information On This Exciting Opportunity
Trophy would be delighted to meet you, on a one to one basis, at our head office to discuss the franchise opportunity in greater detail. You will leave with a much better understanding of what to expect as a franchisee, the support and training you will receive, and if you are as excited about this franchising opportunity as we are.