UK nursery retail chain continues Middle-East expansion
Mamas & Papas, a UK based retail franchise that specialises in nursery products, has expanded its brand in Bahrain. This is the 8th Mamas & Papas store found outside the UK. The remaining seven international outlets are situated in locations such as Kuwait, United Arab Emirates and Qatar.
Mamas & Papas’ International Director, Allen Hill, has said that opening the new store in Bahrain will help to continue the progress made in reinforcing Mamas & Papas as the number one brand in the retail field of nursery. Bahrain’s retail market is vibrant and offers exciting opportunities, with high growth potential. The initial trading in Bahrain performed well above the expectations, which highlights how significant the untapped demand is for quality designed nursery products.
In addition to the domestic market, the King Fahad causeway link, which travels from Khobar in Saudi Arabia to Bahrain, will bring help by introducing a huge influx of new customers. This will give an added financial benefit to the success that Mamas & Papas are currently enjoying with their commercial partners, Al Tayer Group.
Richard Faulkner, deputy chief executive of Mamas & Papas, has mentioned that they are currently working on opening further stores in conjunction with the Al Tayer group. They are talking to potential partners in several countries, including Turkey, Greece, Taiwan and South Korea.