Use social media to research your franchisors
Social networking is something that has affected almost every industry and the world of franchising is not exempt from that.
So if you’re looking into franchise opportunities, then you might want to make yourself familiar with sites such as Facebook, Linkedin and most importantly, Twitter because they can be really powerful and influential when it comes to your growth as a business and they can also help you to decide on your franchise of choice in the first place.
Twitter is a site where you are able to share your thoughts and follow people, businesses or even subjects that interest you. So you could follow a franchise or you could choose to receive Tweets about franchising by searching for #franchising.
By following a franchise that you are considering, you will be able to get a real feel about them and whether they are the type of people you want to work with. Of course, this cannot be the only form of research that you do to decide on the right franchisor for you, but it can certainly help to narrow down the choices.
If you get a really good feel for a franchisor on Twitter and the rest of your research backs that up, then you may be on to a winner.