Franchise marketing excellence recognised and celebrated at the 12th annual Franchise Marketing Awards.

Finalists gathered eagerly to hear the results of the annual Franchise Marketing Awards on Friday evening, 13 October.

A key indicator of a good franchisor is the marketing support they provide to their franchisees. Proudly sponsored by Business Franchise, The Franchise Marketing Awards celebrate and affirm innovative and effective marketing programmes, which deliver results to their franchise networks. As such, over the last 12 years, the Franchise Marketing Awards have become one of the industry's most sought-after accolades.

A panel of independent experts judged a strong list of entries, from a wide spectrum of franchise brands, across six categories.

The award for Best Print Advert was presented to easyGym for their eye-catching and informative advert with clear calls-to-action for its target audience of prospective franchisees.

Dream Doors won the award for Best Online Marketing Campaign, thanks to a well-designed and executed campaign, which excelled at delivering leads to the Dream Doors franchise network.

In a crowded field of entries, The Creation Station secured the award for Best Website. The judges commended the website’s combination of visual appeal and functionality.

Maggie Seager, head of awards and operations manager for The Creation Station, was present to collect the award. She commented: “This award means the world to us and is testament to the vision of our founder, Sarah Cressall, who has worked tirelessly for 18 months to deliver a website which makes the lives of the franchisees better, delivers a great customer experience, and reflects our creative brand.”

Premier Sport were winners of the Best PR Campaign, with what the panel judged to be a campaign which not only achieved impressive reach within its target audience, but also utilised a key social message, driving positive change within the community and additional business to the franchise network.

The award for Best Franchisee Marketing Support went to Snap-on Tools, thanks to the brand demonstrating how they support their franchisees with a clear, multi-faceted and responsive framework for local marketing, alongside a strategic national campaign.

Best Overall Marketing Campaign was awarded to EnviroVent for a well-structured and consistent multi-media campaign, which delivered fantastic results for the brand’s franchisees.

Helen Wood, portfolio sales manager at Venture Marketing Group, who organise the event, summarises: “I am delighted for the finalists and winners of these respected awards. Each category reflects excellence in franchising and the winners can feel very proud of the high levels of marketing support they deliver to their networks, empowering franchisees to thrive.”

The awards organisers would like to thank the judges for giving up their time: Pip Wilkins, CEO of the British Franchise Association; Andrew Brattesani, UK head of franchising at HSBC; Adam Shoefield, director of Smithfield agency; and Jane Masih, Partner at Owen White Solicitors.

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