Vinomania is a French concept, combining a wine bar and wine shop, specialising in quality boxed wine.

Vinomania features quality wines from Châteaux and Domaines, packaged in three litre bags in boxes. Inside the bag in box, the flavours of wine are perfectly retained for several months after opening.

Vinomania's wine range is unique in terms of quality and originality. Among more than 700 vineyard estates, we have carefully selected about 50 wines. Our wines are 'estate bag-in-boxed', most of them are labelled 'Controlled Appellation of Origin', a guarantee of quality and authenticity. We manage the complete production and selling chain, from the vintner to the consumer.

Our product is placed on a high potential market. In France, the bag in box wine represented 2% of the wine sales in 2000, today it represents 25%. In the UK, the bag in box currently accounts for a third of wine sales, which is two or three times less than other Nordic markets (e.g. 50% in Sweden), the growth potential is therefore interesting.

The Concept

In lounge-style décor, our customers can taste up to 50 different wines, served with traditional French charcuterie (cold meats), French cheese, foie gras, etc.

While the customers enjoy the cozy and welcoming atmosphere, our staff are there to guide them through the wine tasting and help them select the best wine and food match.

On a regular basis, we organise wine and food tastings and oenology lessons with our professional sommeliers, where both beginners and connoisseurs are welcome. Vinomania aim to bring wine education to a human level.

A restaurant menu is also available. It is composed of simple and easy-to-prepare French traditional dishes.

Our wines are also available for retail sale by the bag in box.

What You Get As A Vinomania Customer

• A unique range of quality bag in box wine
• Up to 6 months preservation of the product and no alteration of the flavours once opened
• Free tasting before purchase
• Excellent quality-to-price ratio
• Delicious gourmet menus (we change our menu twice a year) served with 3 glasses of wine (3 x 4 cl)
• Wine and food pairings
• Counselling from a professional sommelier
• 60 wines available by the glass
• Oenology lessons and 'wine and food' tastings for groups and individuals
• Wine education brought to a human level
• Thematic events
• A modern and convivial décor

Franchise Package

Having experience of over 17 years in the field of franchising, we provide our partners with a complete training programme at our head office and on-site. Support is provided before and after the opening.

We are currently looking for Regional Master Partners to set up a pilot and sub-franchise the concept through the territory.

What You Get As A Vinomania Franchise Owner

• An innovative concept
• Positioning on a high potential niche market
• A successful business model. Our first Pilot opened in Dec 2007 and its turnover has been in continuous growth
• A unique range of wines
• Approved suppliers who share our commitment to quality
• 'Easy to sell' products
• Fair prices and profitable margins
• Our commitment to the professional ethics of franchising; the French franchising system benefits of a highly regulated framework.