Vision Express allows customers to collect Nectar points

It has been announced that Vision Express, which has a large number of franchises as part of its nationwide network of stores, is going to make use of the Nectar loyalty programme, providing card holders with another place where they can collect points.

Anyone who has a Nectar card can now get two points for every pound that they spend at Vision Express. This applies to purchases of glasses, contact lenses or even just for eye tests.

Vision Express' buying and marketing director, Brian Linnington, said:

"We are committed to rewarding our customers for their support by giving something extra back. Our customers trust Vision Express to provide the best quality, choice and value. Through our partnership with Nectar, our customers will receive even greater value as they'll be able to collect Nectar points for their purchases."

James Frost, the marketing director for Nectar, said that they were always keen to find ways to improve their service to card holders and that this represented a further opportunity for them to collect points. He said that around a third of Nectar card holders visited opticians and so hoped that they would choose Vision Express.