Humble beginnings

Bluebird Care started as a small family business in 2004 and through franchising since 2006, are proud to be the largest private homecare provider in the UK, having grown from one business to over 200, delivering over 900,000 hours of care every month. The story of Bluebird Cares success is a testimony to the high-quality home care and support services that franchisees provide to each of their customers every day. Bluebird care attribute this to their robust business model and the comprehensive support provided to each new franchise business

The Franchise Support Centre has been ranked 16th on the Elite Franchise Top 100 for 2020

The brand has also been shortlisted in two categories as part of the prestigious Home Care Awards 2020: Innovative Technology Expertise and Team Support Expertise.

The Home Care Awards are the benchmark for business and service excellence in the UK home care sector. They praise care providers that are making a difference by looking to raise industry standards.


The opportunity

Whilst there is a demographic trend towards an ageing population and people living longer, often homecare providers solely focus on the elder care market, therefore limiting the potential to provide additional critical services.

Bluebird Care’s model is broad and scalable – providing high-quality home care services to multiple market segments – making the opportunity an exciting investment choice.

 Bluebird Care is inclusive in its capability to provide high quality home care services across numerous market segments. These include providing support to people with learning disabilities, delivering respite services for children and their family carers, supporting NHS Discharge Teams with the transition of their patients from hospital to home and assisting with the delivery of complex care.

Providing that all costs are managed effectively, Franchisees are expected to break even within 8 months of operation and achieve operating profits of between 15% - 20%.

The role of Franchise owner

Initial franchisee training provides the detail, knowledge and assurance to set up and run a Bluebird care business, as well as give an understanding to the Care sector in which you will operate.


 Franchisees begin their journey spending time at the Franchise support Centre with the support team, this is coupled with visits to an existing Bluebird Care business, gaining insight from a mentor franchisee.

Following training, Bluebird Care Franchise owners manage and develop their businesses ensuring that a caring and experienced team are recruited and highly trained, to deliver the highest standards of home care and support to their customers.

Each region has its own dedicated Business Development Manager, Marketing Manager and Quality Manager, as well as the network’s Franchise Support Centre. 

The Staff Guide App, created by Bluebird Care, also acts as a manual for franchises, offering in-app training and guidance. In addition to this, new franchisees will also have access to prescriptive coaching from a dedicated on-boarding manager over the course of their first 2 years.

“As a branch manager, I was very successful, However, I was not getting the job satisfaction I longed for. I wanted to be my own boss and build my own business, instead of helping other people build theirs. I carried out many weeks of research into the care industry and from my research on Bluebird Care, they ticked all the boxes for me. It was a Brand I wanted to be part of, and I was confident to change direction and become a franchise owner. I love this business, it gives me the freedom to work the hours that suit my family life, although I am reluctant to stay away, as the excitement of continuing to grow successfully is a big draw”

Julie McLellan – Bluebird Care North Tyneside



Why Bluebird Care?

Supporting franchisees in starting and developing their businesses is a cornerstone of Bluebird Care’s success. Their franchise support team has over 300 years of experience in the health and social care sector providing you with access to a team with unparalleled expertise throughout your franchise journey from financial planning, business systems, IT, marketing and PR to field-based business development and quality assurance support.

Bluebird Care offer franchisees a comprehensive business package which includes:

  • Support with Business planning
  • Access to our proven business model and operational procedures
  • Computer and software package
  • Training and guidance app
  • A dedicated Quality Manager
  • A dedicated Marketing Manager
  • A dedicated On-Boarding Manager
  • Comprehensive support with regulatory registration
  • Local website
  • A Franchisee starter pack including:
  • Marketing materials
    • Stationery
    • Staff uniforms

What our franchise partners say

What our franchise partners say

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  • Investment Level
  • £20,000 - 50,000
  • Franchise Type
  • Management Franchise
  • BFA Membership Level
  • BFA Full Members
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