Direct English

Summary of Operation:
A world-leading language training provider, operating under the international recognised Linguaphone, Direct English and Pingu’s English brand names. With 109 years of experience, the Group has an extensive network of learning centres with partners across Asia, Africa, Middle East and Europe.

Ideal Franchise Owner:
We are looking for partners with experience, resources and vision to develop either the Direct English or Pingu’s English brand across a given country. We are particularly interested in investors and entrepreneurs; owners of language/training centres; owners of IT or business management training centres; owners with a strong network of contacts with corporate training sector.

Training Provided:
Personalised training programme delivered by Linguaphone Group staff.

Training Location:
Franchise owner’s market or London.

Support Services:
We provide all the operating procedures necessary to run our syllabus and schools successfully. We also provide detailed operating manuals, tracking software that helps manage your student body, ongoing marketing support and access to first-class marketing materials. Dedicated Business Manager who will work with you ongoing, to grow your business, identify any potential issues early on, and make regular face-to-cafe visits.

Year Established: 1997
Year of First Franchise: 1997
Number of Company Outlets: 1
Number of Franchised Outlets: 90
Franchises Planned:
Areas of Priority Development: Central and East Europe, Latin America, Asia, Middle East.

Overseas Opportunities Exist: Throughout Asia, Europe, Middle East and Latin America.
Overseas Opportunities Planned: Brazil, Czech Republic, Egypt, Hungary, Poland, Taiwan, Turkey.

Total Cost of Franchise: AOR
Initial Investment: £0
Management Service Fees Payable: 3%
Breakdown of Package: World-leading teaching and multimedia resources, including teaching manuals and dedicated lesson plans; personalised training programme; ongoing business development consultancy; management manuals covering operational and market support; access to Linguaphone Group extranet and other management software.
Financial Assistance Available: No

BFA Member: No
IFA Member: Yes