Trophy Pet Foods
Trophy Pet Foods has been established since the early 1990s, the first mobile pet food franchise in the UK. Since its conception, the company has been the market leader in its field and now has a substantial team of passionate pet people/franchisees delivering all over the UK. We're a nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.
Convenience, Quality, British is what defines Trophy Pet Foods. From our quality, British-made pet foods, free home delivery service, free samples, competitive pricing, free nutritional advice from the experts, to your friendly customer service, all combine to provide a winning combination.
Here at Trophy we realise just how important and how big a decision it is to enter into a new venture and start a new business. But this is where franchising comes in. We have the correct skills, experience and know-how necessary to make your new Trophy Pet Food delivery business succeed. We are here to train, support and guide you along the way. Our tried and tested formula combined with our superb launch programme and support package are designed to ensure every new franchisee can grow and develop an exceptional local pet food business. Immediately there is the strength of a large organisation behind you – a proven system.
The Trophy Pet Food Franchise:
- Flexible working hours, working from home to suit both you and your customers
- Exclusive area
- Unique British brand, manufactured at their own plant
- Sustainable high margins
- Low food miles
- A proven system
- Huge job satisfaction
Trophy Pet Foods is a family run business, has a large team of successful, established franchisees and provides the security of a strong brand that gives you the benefit of running your own business to suit your time and circumstances.
The Trophy Products
Our Trophy pet foods are made to the highest of standards and from only the best available ingredients. In a thriving pet food market it is vital that our pet foods, products and services are of the highest calibre, whilst remaining competitively priced. Trophy has been in business for over 27 years and this background, knowledge, know-how and research, coupled with working with our established Trophy franchisees, has resulted in the unique brand and range of Trophy Pet Foods we see today.
Manufacturing our own foods at our own pet food plant allows our franchisees to have confidence in what is a Quality British Premium product that will ensure customer satisfaction and retention. Working with our qualified pet nutritionist our foods have modern, advanced formulas.
Our range is extensive and includes complete, natural, nutritionally balanced foods for all pets. Spread over 4 ranges (Premium, Holistic, Lifestyle and Standard) with 29 exclusive dog foods, 4 distinctive cat foods and a holistic tinned dog food range, our foods allow you to offer your customers a range of pricing structures, personal choice, specialist foods and value for money.
From puppies to mature dogs, active to weight loss, gluten free, hypo-allergenic, working dog diets, skin and coat management, allergies, food intolerances to digestive issues – we have a food that will suit. We also do a wild bird seed range, chicken foods, as well as a small mammal range. We stock a complete, evolving range of pet accessories, treats, pet care items etc. This enables you to offer a one stop shopping concept. We really do cater for everything the British pet owner requires. We manufacture our food each week to maintain freshness and specially select the best ingredients available ensuring that the foods are nutritious, palatable and balanced.
A few key benefits:
- Trophy's unique natural recipes
- Rich in human grade fresh meat or fish
- 100% satisfaction guarantee
- Complete balanced nutrition
- No artificial colourings, preservatives, flavourings or antioxidants
- Naturally hypo-allergenic
- Lower feeding rates/price savings
Customer service is a priority, with free nutritional advice, free home delivery, one stop shopping and free samples all being available to our Trophy franchisees to promote to their customers. Trophy works closely with each new franchisee to establish a large customer base within the first few months. With a 'try before you buy' policy experienced franchisees can expect a 50-60% take up rate and a high customer retention rate. Price, service, product choice, free home delivery, free nutritional consultations and more are all relevant factors for your customers switching to The Complete Trophy Pet Care Service. Once a customer is a Trophy customer, they remain very loyal, with established Trophy franchisees reporting up to a 90% retention rate.
A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer.
This professional image is carried through to the uniform, name badge, promotional literature, leaflets, and advertising; samples, food bags, starter packs and show equipment.
Training & Support
The first 4 days training (spread over a week here at our offices in Oxfordshire) kick starts the business, followed by 4 days of infield training in your area with your Franchise Support Manager (FSM). This is then followed by a 1 day work shop, after approximately 3 months of trading, to review and discuss your new business, consolidate and plan for the future. In addition further training will include:
- Your Nutritional Qualification, via a distant learning course
- A 12 month social media masterclass and in house managed social media for 6 months
- Regional workshops to network with your fellow Trophy franchisees
Franchisees have full access to their own personal trainer, who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will also guide the new franchisee through their first few years with Trophy. You are never alone when you form a partnership with Trophy Pet Foods, starting with a smooth and effective launch programme. We are also with you every step of the way - after all your success is our success! One of the many benefits of running your own business in conjunction with Trophy is the level of support we can provide for you.
Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local & national digital advertising, help with growing the customer base, regional meetings, a franchisee council, motivational support and, of course, your own personal trainer. Plus seasonal newsletters for all your customers, brand building programmes, the Trophy website and social media as well as the famous Annual Conference, a customer referral scheme and show/event support.
Our new package includes:
- Ten day comprehensive training programme
- Exclusive territory, large enough to grow and expand
- Local advertising & marketing
- Starter packs of stationery and tools
- Accounts software
- Initial starter stock pack
- Trophy van livery and display module
- Nutritional qualification
- Corporate identity
- Trophy show equipment
- All promotional literature
- Effective launch programme & PR campaign
- Comprehensive operating manuals
- Dog weighing scales & trade scales
- Full back up and ongoing support
- Franchise Support Manager
- Brand building
- Proven system
- Video visual aids, social media commercials & tablet
- Trophy CRM system
- Social media masterclass and managed social media
- Franchise Support Manager
The Trophy Pet Foods Franchise investment fee is £13,995 plus VAT and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and working capital.
Pet Nutrition Qualification
An independent, professional qualification for all our new and existing Trophy franchisees - an independently certified CPD in pet nutrition and UK pet food legislation program. This professional CPD qualification will allow Trophy franchisees to offer a professional, dedicated service to their customers, built on trust, confidence in the advice given, and it will add value to the Trophy services, ensuring customers receive the best nutritional advice. This nutritional qualification enhances the in house training provided and will allow franchisees to offer a professional, qualified and dedicated service to their customers. This distant learning course will ensure that are franchisees are fully trained in pet nutrition, providing you with a Professional Development Qualification.
With the immediate strength of a large organisation behind you, our proven support and launch system and the support of our current franchisees you will never be without the knowledge you will need. We are market leaders in pet food home delivery and the original and leading mobile pet food franchise in the UK. Trophy Pet Foods are full members of the British Franchise Association and we are accredited by the The Ethical Company Organisation. We are proud to manufacture our food at our own plant in Northamptonshire and are passionate about our vision - we have always believed that quality nutrition is key. We know that a local Trophy Nutritional Adviser/franchisee is the best person to give friendly, expert nutritional advice.