Wrap It Up! has been in operation since 2006, so we know how successfully the stores trade. Franchising relies heavily on the quality of the franchisee in-situ and that is no different at Wrap It Up!
Our first Store Opened in 2006.
Tayub joined in 2010 after being a customer and bought the first franchise.
In 2012 through management buyout of the company Tayub took control. Since then we have organically grown the business to date through franchising and company stores.
We successfully raised investment in 2015 via Crowd cube to build our Manufacturing Facility.
What exactly do we do?
Wrap It Up is a fast-casual food concept selling healthy and fresh prepared wraps, burritos and salads, and operating from small kiosks to small and medium size retail units.
The system gives customers complete freedom to pick and mix their meals from a choice of more than 15 different hot and cold fillings, together with a wide choice of salads, rice and sauces.
The cuisine is inspired by street food from around the world, but it is also varied to bring about the best of seasonal and festive offerings.
The concept has previously focused on lunch time offerings, but its looking to expand to all day dining by introducing new and exciting dishes to cover breakfast, morning meetings, lunch, afternoon tea, drinks and dinner.
At Wrap It Up! we love good food and believe in making high quality and delicious food that is easily accessible for everyone. Our menus are influenced by the vast and varied, multicultural diets gathered during our international travels. We loved the idea of bringing inspiration and ingredients from around the world to celebrate what unites us all; the love of food!
We believe our wraps should:
- Taste incredibly good - Each wrap is packed with vibrant flavours
- Be good to your body - We cook with good fats and within high standards in the kitchen
- Make you feel good - We offer vegan and vegetarian options to fit your lifestyle
- Be good to the community - Our suppliers are UK farms and local traders
- Be convenient - We provide breakfast, lunch or dinner for eat in or take away
What will be the cost of investment in a Wrap It Up! restaurant?
Typically circa £120,000 - £150,000 (excluding vat). The pricing can be above or below this range and it very much depends on the specific retail shop in question. Is demolition required? Are there electric and water utilities there? Does the premise have an existing air conditioning or fresh air system? The estimate is more specific after a technical drawing is made for the retail unit.
The franchise fee is £17,500 + VAT. In addition there is a franchise royalty fee of 8% of the net sales and a marketing fee of 2% of net sales.
At the start of the franchise agreement there is an initial fee payable for each unit, this gives you the right to use the Wrap It Up! brand, its system for preparing, marketing and selling food products, its information and other confidential and proprietary information. Included in the indicative total investment cost there is also some allowance for management and staff training as well as initial marketing support, prior to opening. Most of the start-up costs are comprised of the building fit-out and equipment costs which will vary depending on your site.
Do you have relationships with lending banks?
We certainly do and we will help you with every aspect of your needs. From completion of a business plan to attending the bank meeting with you, if you so wish, we will ensure best practice and full support throughout; We’ve been there many times before, so don’t worry.
We can talk to you about specific areas at a later stage, please indicate on your application form which areas you are most interested in within the UK.
I have my own premises & would like to open a Wrap It Up! there – is that OK?
We are always on the lookout for appropriate property. One of our acquisitions team will be able to advise you on this.
What we look for in our franchisees:
- A strong can-do attitude
- Customer service is at the heart of everything you do
- Ability to lead and develop teams
- Proven operational capabilities
- Desire to be part of the Wrap It Up! Family