Card Connection Franchisee Makes a Move on Market Share to Achieve 20% Growth
Leading greeting card publisher and franchisor, Card Connection, has announced Hanish Patel has achieved 20% growth in his franchised business in the past year. Hanish who joined Card Connection in 2014 covers North and West London.
"Hanish’s success has been down to his determination to make the most of what potentially could be one of the most profitable regions in the country,” explains Andy Bull, regional sales manager, Card Connection. “He offers a first class merchandising service to his retail customers ensuring that every store has the correct style of cards to fit their customer profile. In addition, in the past 12 months he has opened 35 new retail accounts. On one particularly successful occasion Hanish secured four new retailers in just one day!
“As a result of Hanish’s motivation and enthusiasm, he is fast becoming one of our strongest franchisees, even after only 18 months in the business,” continues Bull. “He is always looking at ways to grow his franchise and is not afraid to invest when needed. For example, he has taken on someone to help with the packing and merchandising of the greetings cards as well as getting his van sign written, projecting a professional image to all his retail customers at all times.”
Prior to joining Card Connection, Hanish ran his own gift and stationery shop in Oxford before moving to London. Hanish comments: “London is one of the most competitive markets for cards and so my goal has been to increase my market share. Being part of an established company like Card Connection really helps as the whole team are on-side to support me: from the head office accounts and admin staff right through to my regional sales manager. Card Connection being part of UK Greetings is also a strong USP and this gives retailers confidence to trust and work with us. I am looking forward to further developing my franchise and capturing much more market share in the future!”
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £12k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.