UK’s Crepeaffaire to launch in Saudi Arabia
Crepeaffaire, the UK’s leading fast casual cre^pes concept, has signed an area franchise agreement with Food & Entertainment Co, a subsidiary of Riyadh-based retail and leisure conglomerate Fawaz Alhokair Group, to open 50 units over the coming 8 years.
The deal comes as Crepeaffaire is consolidating its presence in the GCC, opening an additional 3 sites in Kuwait in 2017 following its successful introduction there in late 2015.
Commenting on the partnership, Sultan Alhokair, Group Vice President, Food & Entertainment Co, Fawaz Alhokair said:
“We are excited about taking Crepeaffaire to the Kingdom. The Brand’s sweet and savoury offer is highly relevant and versatile, representing a delicious and wholesome meal and snack option for all day parts. Its launch in Saudi Arabia is compatible with our aim to partner with category gold-standard concepts”.
Crepeaffaire’s Founder and CEO, Daniel Spinath, stated:
“We are very pleased to be partnering with The Fawaz Alhokair Group. Its wide reach, top class malls and proven history of developing retail and F&B brands in the region provide the perfect opportunity for the Crepeaffaire brand to flourish.”
Karim Hajjali, Chief Business Development Officer, and his team, will lead the introduction and expansion of Crepeaffaire into Saudi Arabia, under the leadership of Kamal Abusara, CEO Food & Entertainment Co.