#Dream Doors Franchise Increases Network Sales by 18% For Second Year Running
Kitchen Facelift Franchise MD Hails Record Monthly Turnover
In the last quarter, Dream Doors posted two consecutive record months, and announced year-to-date figures up 18.6 percent. This follows an 18 percent increase in sales last year, and set against the backdrop of the worst economic downturn in generations, demonstrates the strong market position of the UK`s largest kitchen facelift franchise. In August, Dream Doors` network of 30 showrooms achieved sales of £920,000, and in September it went further still, managing to sell £950,000 of kitchen makeovers. October`s figures are clear of the £900,000 mark for the third month in succession.
Dream Doors Founder and Managing Director Troy Tappenden said: “We almost hit the magic million, and it won`t be long until we do! A couple of our franchise owners have put in stellar individual performances, with our Oxford branch selling more than £100,000 in September alone.
“People ask me why Dream Doors continues to grow, and why our franchise owners are selling more and more kitchen facelifts,” he continues. “While there are a number of factors to take into account, the main one is the average age of our customer base. Most Dream Doors customers are in their 60s, and have been much less affected by the downturn than other sections of the population. They aren`t moving, but they do want to improve their homes. And that is exactly what Dream Doors does - we improve homes. But not only that, we improve them quickly and economically, and we use the very best materials. Secondly, our customers have usually retired, so they aren`t worried about redundancies or job cuts. And most importantly, the savings they do have are earning next to nothing in interest.”
Dream Doors offers its customers a kitchen solution that saves them money, but also time, stress and upheaval. A facelift - which includes doors, drawers, worktops and a sink - can be installed in as little as two days, and a simple door swap in just a few hours. This means customers suffer little downtime in the kitchen, and don`t have to endure workmen coming in and out of the house for days, or weeks, on end.