Just months after unveiling its striking new global branding, Tutor Doctor is making headlines again as its new online learning platform has been shortlisted in the 2018 bfa HSBC Franchisor of the Year Awards.
Tutor Doctor is already recognised as the leading person-to-person, in-the-home provider of supplementary education in the UK. By implementing world-leading technology, the brand now also delivers this same service ‘into’ the home; giving customers ultimate choice and flexibility.
We introduced our new online tutoring platform, 'Bramble', in 2017. This addition to the model has catapulted our franchisees ahead of the competition by opening up a new revenue stream and offering an enhanced customer experience, explained Tim Morris, Director of Global Franchisee Support.
Bramble merges the audio and visual elements from best-in-class software like FaceTime and Skype with a highly interactive Whiteboard that allows real-time, on-screen editing for total immersion and connectivity between tutor and student. Participants see and hear each other’s actions as they happen which is proven to enhance cognitive learning, problem solving and retention/recollection of knowledge. Unique 'record and playback' functions allows sessions to be utilised like never before as revision resources and reporting tools.
As well as enabling franchisees to target a wider customer base, the system more than doubles tutor efficiency because, rather than always having to travel from client to client, there's now the option to mix-and-match online and offline sessions. Whereas previously, tutors could teach one session an evening, they can now teach two or three.
New franchisees have the opportunity to 'share' tutors across the network in their first weeks and months and existing business owners can retain revenue which could previously have been lost when both customers and tutors relocate or suffer illness.
The introduction of online tutoring is great for my business. I can target customers who are further away and in more remote areas and my tutors are more productive. I’m delighted that Tutor Doctor invested in Bramble – tutoring is becoming more competitive and we have to stand out, lead the pack and have our USPs. Bramble is a game-changer. Martin Browne, Edinburgh franchisee.
As testament to the impact already being felt by franchisees, tutors and customers alike, Tutor Doctor have been named finalists in the 'Award for Innovation' category at this year's bfa HSBC Franchisor of the Year Awards. Something which Tim and the whole Tutor Doctor team are immensely proud of:
Incorporating online tutoring into our business has never been about substitution – it's about improvement for everyone; from franchisees and tutors to students and their family members. We're constantly striving to improve our service, our model and ultimately, the business of every single one of our 500+ franchisees across the globe. Thanks to the collective vision, dedication and co-operation of the entire team, Bramble is already making a very real difference to people's lives. The award shortlisting is a great honour and we're immensely proud to be able to showcase our efforts and exciting results to our esteemed colleagues at the bfa and our peers throughout the franchise industry and beyond.
The bfa HSBC Franchisor of the Year awards are a celebration of excellence in franchising. Winners will be revealed at a lavish black-tie ceremony on 28 June 2018 at the ICC in Birmingham.
Published: 28th March 2018